Buzzwords sagen nichts, sagt 37Signals
Veröffentlicht am 26. September 2006 um 9:40 Uhr von Mark Pohlmann
Wenn auch mit Sicherheit vergeblich, so doch (wie immer) lesenswert, wahr und inspirierend: Der Blog der Social-Commerce-Schmiede 37Signals. Diesesmal als Bonunstrack: Gandhi- und Einstein-Zitate. So schreibt man Blogs ;-)
These buzzwords are often a mask. People who use them are covering up their ideas — or the lack thereof. They are overcompensating. They don’t have anything substantial to say so they try to use impressive sounding words instead. But people who abuse buzzwords don’t sound smart. They sound like they are trying to sound smart. Big difference.
Simple language spreads quickerGreat communicators recognize the power of simple statements. They realize that important ideas don’t have to be dressed up in fancy language.
Simple language, intense meaning. Realize that clear and obvious thinking needs to be evident in words just as much as it does in charts or graphs.
An dieser Stelle abermals die Empfehlung, das 37Signals-Pamphlet "Getting Real" zu lesen zu der Frage, wie man auch mit kleinen Projekten groß rauskommt. Hier eine kurze Zusammenfassung in deutsch.
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